In this video tutorial we'll guide you on how to quickly get started with Zalster: 

  1. First of all go to the Campaign Manager. 
  2. In the right hand corner you can quickly see an overview of the daily results for the whole Ad Account. Hoover to see your data. You can change metric here easily. 
  3. Scroll down and you can see all the active campaigns from your Ad Account. 
  4. You can change date interval and the attribution window for this report.  
  5. If you'd like to see more information about a campaign - simply click on it and you will get an overview of that specific campaign. 
  6. In the overview you can see daily performance, such as reach and spend. You can also see historic changes to the campaign. An easy and smooth way to see what impacts performance for you. 
  7. You can also see a breakdowns of gender and age, in this case we are looking at reach but you also change this metric and select what suits you best for this instance. 
  8. To the left you can find the automations. First, go to optimize budget, we highly recommend to do this for each campaign in your account. 
  9. First, verify your KPI. If it is not correct select the one that suits you best. 
  10. Select your goal; low CPA or high ROAS. 
  11. Next step select Campaign Budget or Campaign Pool Budget. Campaign Pool enables you to create a group of campaigns with similar goals - the pool budget in this case will be optimized within this campaign to maximize the number of sign-ups. You can group campaigns as you'd like as long as they have the same goal. Create campaign pools after your liking and knowledge such as geographical, prospecting or retargeting. 
  12. Select attribution window. 
  13. In the next and last step of this feature, you can automatically increase budget if performance is good. You can also decrease budget if you're not reaching your goals. You can also use booth of these options together to automize your campaign optimization and maximize opportunity. Just set the rules and get started with this amazing feature. Click next and launch your optimizations.
  14. Next step, it is time to optimize your ads.  
  15. First, verify your KPI. If it is not correct select the one that suits you best. 
  16. Exclude ads - for example if you have ads you want to show no matter what the result are. You select exclude here. Our recommendations is to not exclude any ads. 
  17. In the next step select your attribution window and hit launch. 
  18. You can group your campaigns in the overview by KPI or Campaign Pool and follow their performance on a daily basis. 
  19.  If you have any further questions or want to book a meeting,  just reach out to us by clicking the intercom bubble in the right hand corner. 

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