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What is the difference between this and Facebooks algorithms?
What is the difference between this and Facebooks algorithms?

What Zalster does and how it works.

Lisa Jansson avatar
Written by Lisa Jansson
Updated over a week ago

Since we are a Facebook Marketing Partner we strive to develop tools that will benefit Facebook's ecosystem and its advertisers.

Our platform and features aim to automate most manual processes around your everyday operations in Facebook's Ads Manager. Instead of you having to manually evaluate and optimize (increase, decrease, and adjust budgets, bids, bid strategies, and ads), our automation does it for you, around the clock. 

We're letting Facebook's algorithms do its optimization on the ad set level and within the audience targeting, while our optimizations target the campaign level, bid management, and ad delivery. Together, both optimizations work beautifully and in harmony, with better delivery and results as a side-effect.

When utilizing these automation tools you can focus on a more strategic and creative workflow and be sure your ad dollars are invested where you'll get the absolute best return at any given moment.

Besides optimization automation, you'll be able to access valuable insights regarding your campaigns and what's affecting performance together with visual appealing reporting, perfect for a meeting or performance presentation.

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