Bid Optimization enables you to automatically adjust your bid according to the actual revenue that is attributed to your campaign.
How do I use this feature?
- Go to Optimization.
- Choose a Campaign you want to use Bid Optimization on.
- Choose an ROI Goal.
- If you want, you can exclude Ad Sets that you don't want this algorithm to make any changes to.
- Our algorithms will adapt to the conversion data for the chosen attribution window. If you're not sure what this is, don't mind this step.
- Choose conversion event. This is preferably your Standard Purchase Event or a custom Purchase event, but you may also choose another event as long as is contains Order Values.
- Hit "Verify Settings" and "Activate".
What can I expect from this feature?
A fully automated bidding algorithm that will adapt the bids according to the ROI goal you've chosen. This will save you a lot of time and at the same time continously keep yourself on the bidding sweet spot.
This feature works very well together with our Budget Optimization feature.