Dynamic Creative Optimization

Dynamic Creative Optimization (DCO) enables you to automatically experiment different variations of an Ad's creative. This will help you to find the best Ad Creative combination. DCO automatically builds and displays the best performing creatives for groups of people in your target audience.

What happens when you create a DCO Campaign

The Campaign you create will contain an Ad Set with the chosen audience. In this Ad Set, there will be a dynamic Ad consiting of all variations of images, titles, bodies, descriptions, website URLs and Call to Actions you specified.

Algorithms will learn what combination of Ad Creative is the most efficient with certain parts of your audience. In order words, every ad impression will be optimized to be a perfect match in terms of Ad Creative combination and the person viewing the Ad.

Please allow Dynamic Creative Optimization to learn for a couple of days, before expecting performance uplifts.

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